In case anyone hasn’t seen it, a few days ago, Mishaal Khan posted a video exposing the true identity of (or doxxing) “The Mask Magic,” a content creator who’s made his name exposing magic tricks to his audience on various social platforms. To be clear, I’m not stating that I’m in favor of The Mask Magic’s style of content. While I don’t have any problem with “exposure” overall (a subject I will probably discuss further in the future), I do find his style of content, where the creator shows secrets to their audience in an attempt to let said audience act smug and superior, to be shitty and unhelpful to anyone. Exposure for the sake of lauding power is a bullshit thing to do, and I ultimately don’t think The Mask Magic is doing much to help magic grow.

However. He’s also not hurting it. If exposure of any kind could kill magic, none of us would be doing this right now. People wouldn’t be increasingly seeking magic in the age of the internet if access to information was enough to destroy our lives. And yet, once more, all the magicians see a guy doing what is, ultimately, an annoying but compared to what happened to him quite neutral action, and treat it like it’s the coming of the magical Antichrist, screaming and kicking like children at the thought that someone who didn’t pay $500 for the secret to their favorite card trick might learn it (as if we don’t freely share ideas and secrets at our own jam tables).

But this goes further than complaint. This was an intense effort to track this man, through linked accounts and other sleuthing, in order to put a name to someone who doesn’t want one. This is doxxing, a thing that I thought we as a collective internet ruled was Not Fucking Cool, especially for something that is this mild. Exposing an ICE agent committing violence against citizens? Sure, that has a rationale. Giving the same treatment to a random Italian man because he shows off a gimmick you like? No, I don’t accept that.

Reading the comments on Khan’s video, as well as the Facebook and Instagram posts I’ve come across, I’m surprised and horrified at how unanimously celebratory the response has been, magicians of high status thanking Khan for his work and calling for the man behind The Mask Magic to be shunned from magic entirely, with seemingly no one giving any sort of push-back on either the action or the tactics involved. If I have to be the dissenting voice here, then so be it. When we embrace these kinds of actions, we create a surveillance culture that seeks to deal with internal problems (because, let’s face it, no one outside of magic gives a fuck about exposure) via destruction of the “perpetrator.” We create a culture that puts our little methods above the identities and private information of individuals. And, while I would guess it will have little consequence for the man behind The Mask Magic, the moment this gets turned on someone with more to lose, it will be a shitstorm (hell, there’s a reason we all go by pseudonyms here. If someone doxxed us the blog would just shut down entirely). Magic secrets are not a life and death matter, but doxxing absolutely can be. Knock it off.

Have a comment? Email Anne at anne@themagicoval.com, Drew at drew@themagicoval.com, Franklin at franklin@themagicoval.com, or Jerry at jerry@themagicoval.com. The editor can be reached at themagicoval@themagicoval.com.
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7 responses to “Hey, Doxxing Isn’t Cool, Actually”

  1. Abe Carnow Avatar
    Abe Carnow

    I think we should respect intellectual property rights. To me, it is just that simple.
    I enjoy your articles.
    Before reading this article, I had never heard of this person.

    1. Jerry Avatar
      Jerry

      I wonder what you think of the Masked Magician? (I’ll go first, I think he’s a sight better than Mask Magic and Justin Flom and we didn’t know how good we had it. Crediting the creators and giving history!)

      I’m glad you hadn’t heard of this guy, though.

  2. Abe Carnow Avatar
    Abe Carnow

    I am just a lucky old guy who learned magic by going to Joe Berg’s Magic store, reading books, and having the good fortune of having friends who love magic and several of which went pro while I became a CPA. I have no problem with people learning magic, but I am so old that the internet and the modern age did not impact me. So, I like the old days and I’m happy with those memories. Also, knowing how a trick is done is the least important aspect of conjuring.

  3. Jonathan Steigman Avatar
    Jonathan Steigman

    What a peculiar take. When doxxing is used to threaten someone, or to silence dissent, it’s not cool. If it’s used to unmask someone who simply prefers to remain anonymous (like Andy at The Jerx) then it’s a dick move. But when someone is deliberately hiding their identity because *they* are being douchey — like revealing secrets for $$ (or €€) that aren’t theirs to reveal — I have no problem with unmasking them. Mago Dominik knew he was being unethical for money, which is why he tried to conceal his identity. Magic has survived all kinds of revelation videos but that doesn’t mean the magic world needs to embrace them or the people who make them.

    Sunlight > disinfectant, MFer!

    >He’s also not hurting [magic]. If exposure of any kind could kill magic, none of us would be doing this right now.

    I disagree with this take. Exposure doesn’t kill magic but it cheapens it by encouraging people to think magic is secrets. The worst audience is the one that has watched a lot of exposure videos and knows just enough to be incapable of appreciating magical artistry. These aren’t people who love magic, they’re the engineer types who pride themselves on “figuring it out.” They’re like beginner magicians who are unimpressed if they figure out how a trick is done. More experienced magicians generally don’t expect to be fooled or care if they are. They’ve learned how to appreciate beautiful execution. What Mago Dominik and others like him can do is miseducate people to make it harder for them to appreciate beautiful magic.

    Also, I don’t think you can gauge the effect of exposure by its effects in the past. Today’s social media is far more ubiquitous and widespread than any previous media. I don’t think exposure videos will “kill magic,” by any means. But I also think they’re toxic to the magic environment and to magicians.

  4. Marty Jacobs Avatar

    I completely agree. Doxxing is never justifiable and always carries the inherent risk of causing real-world harm to the target. What if an unhinged fanatic decided to threaten, physically hurt, or even kill this guy? Would the doxxing still be acceptable if this were the outcome? It sounds unlikely, but stranger things have happened on the Internet.

    The people cheering this on are using the same logic that makes Batman think it’s okay to beat a mugger half to death—justifying extreme vigilante justice because the criminal “broke the rules”. Hey, I love Batman as a comic-book character, but I’m glad he doesn’t really exist.

    I hate magic exposure videos as much as the next magician. I also hate a lot of the slop content on YouTube that my kids seem to love, but it does very little harm in the grand scheme of things. I wish it didn’t exist, but I wouldn’t put someone in danger just to get rid of it. The sad truth is that this guy is probably making enough money to continue making this type of content and exposing his identity isn’t going to stop him.

    I’m a big believer in karma, but this approach is completely wrong, even if it’s masquerading under the “noble” guise of protecting IP and commercial copyrights. When you really think about it, how noble was this, anyway? Mishaal Khan absolutely did not need to publicly identify The Mask Magic on YouTube to make his point. Why do it, then? It seems pretty clear that it was for clout within the magic community and to act as a promotional stunt for his own ethical hacking/cybersecurity business. That’s not protecting the art of magic; that’s self-interest at the expense of someone else’s safety.

  5. Nick Kerpan Avatar
    Nick Kerpan

    My biggest issue (aside from my general agreement that exposing magic does little to hurt anything but the worst of performances) is that exposing him isn’t going to do anything except normalize the idea of doxxing people for clout. There is zero impact on my (and most people’s) life knowing what his name is, and likely little impact on his life after a few weeks of notoriety. Like, Justin Flom and Craig Petty both have had a breaking from the “magic community”–already a fallacious term because it isn’t a monolith–and recovered, with Justin existing well outside the bubble, and Craig being back and more accepted/popular than before. Craig still ran his magic business and did gigs through his exile–the general public simply doesn’t care about magic ethics and inside baseball. I’m sure that the mask magician will still get local gigs, and could continue posting exposure videos with little impact to his daily life, as long as he isn’t looking to go to conventions.

    Meanwhile, we now have a tool to get revenge with (whether doxxing people who post tutorials that you feel are “too exposy” or you feel are underbidding your gigs, or just people with different political views) that is now much more useable than before this video was released.

  6. Orl Avatar
    Orl

    Magicians love to shout about how magic is an art form. It also operates as a marketplace of purchasable methods and those two things sit in tension. Buying and selling tricks isn’t inherently wrong, but when magic becomes overly dependent on proprietary methods, it starts to behave less like an art form and more like a product economy. That creates a fragility: if what you do can be “ruined” by a 30-second explanation video, then the issue might not be entirely exposure it might be that the work is too reliant on method alone.

    Exposure, especially on platforms like TikTok or YouTube, doesn’t meaningfully translate to live performance. We all know that right? A gigging magician operates in a completely different context of duration, attention, and relationship to the audience. If your live work looks like a vertical, 30-second clip, then the problem might not be exposure… it may be that the performance isn’t suitably framed.

    I have the sneaky feeling that the anxiety a lot of magicians have around exposure videos may not actually be entirely about protecting “the art form.” I think it could reflect a deeper insecurity: that much of what’s being defended is easily reproducible, easily explained, and structurally transparent.

    This points to a larger conversation that magic people often avoid: not just how to protect secrets, but how entangled the practice is with commerce. If magic is something that can be bought, sold, and replicated with minimal transformation, then its claim to artistic depth becomes harder to sustain.

    That said, creators deserve credit and compensation etc etc. But protecting creators is not the same as defending a culture where method is treated as the primary source of value. If magic is to function as an art form, its strength has to lie in performance, context, and meaning not just in what is hidden.

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